Communicating through the principles of storytelling

This program introduces the use of narrative principles to make your business presentations more interesting and convincing. Participants learn the basics of screenwriting and infographic communication, by applying these skills to actual company projects.


Affect semiotics applied to marketing

Knowing what the consumers think about your brand is essential. But what does it really mean to them?

WorkFeeling helps marketing teams to understand consumer experience through the principles of semiotics. It’s a thorough program, from Peirce’s pragmatism to Spinoza’s affect theory, to examine the meaning and emotions that connect your audience to everything your brand has to offer.

There’s 3 stages:

1- Semotic analysis of marketing today
2- Basic concepts of affect semiotics
3- Analyzing the affective-semiotic structure in current consumer experience: a case study.

Do you want to know more? Call us and ask for a demonstration in your company.