NoxWorkshopsUnderstanding and solving your organization’s problems in a creative and dynamic way. By using visual metaphors, cards, icons and a variety of psychology-backed playful techniques, our workshops will walk your team through the steps of clarification, conception, development and implementation, turning obscure problems into clear, practical solutions.
Affection semioticsWhat does the consumer feel for your brand? This seminar will help your marketing team to apply concepts of semiotic analysis to your brand's consumer experience. It's a deep dive into philosophical ideas such as Peirce's pragmatism and Espinoza's theory of affections, examining the units of meaning and feeling that connect your audience with the best your brand has to offer. The seminar is divided in three stages:
1 - Semiotic analysis in present-day marketing.
2 - Affection semiotics.
3 - Analyzing the affective-semiotic structure in current consumer experiences: a case study.