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Eduardo Sincofsky Nox4Think’s founder is as Argentinian and as big a San Lorenzo fan as the Pope himself (hence the colors “azul y grana” in our original logo). He loves living in Brazil, though.

He’s a psychologist, a journalist and has a master’s degree in Public Opinion Analysis. Eduardo is a consulting expert in politics and communication.

He’s been an executive at ACNielsen, Ipsos and Synovate, and has been working in market research for more than 22 years. Sometimes he shuts down his computer and listens to some tango and murga. Do not, however, expect him to turn off his cellphone.

Rogério da Costa Rogério started working in social media before it was cool. It all began in 1991, when he was a doctorate student of Philosophy at the University of Paris IV – Sorbonne, where he was introduced to Michel Authier and Pierre Lévy, creators of some of the first social mapping softwares in history. He worked with Lévi until 2000, researching the Semantic Web.

Rogério is a professor of Communication and Semiotics at PUC-SP. He also founded the Collective Intelligence Lab (LInC) and works as a consultant or a number of government agencies and private companies.

To get him to disconnect, try talking about cinema, wine and the latest Flamengo soccer game.

Renato Guerra Renato got his degree in Social Communication, but had his interest drawn to information analysis when he took part in a project during his internship at Fischer America.

Now with more than 14 years in market research, he worked for Ipsos and Research International (currently TNS). Renato managed research projects for a number of different industries, and he believes one can never get enough technology and curiosity.

Despite being from Minas Gerais, when it comes to soccer he’s a fan of Rio’s Flamengo. He also plays the guitar. So far, his little daughter still thinks he’s good.


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